The 2nd Top Shoes & Fashion Accessories Beijing


2011-12-05   

was held at China National Convention Center from October 23 to 25, 2011. More than 60 exhibitors from Chinese Overseas, Hong Kong & Taiwan and China Mainland released their latest collections at the more than 6,000 m2's exhibition area. This edition has received a total of 2,733 visits, and 1,917 trade visitors. Generally, the singularities of Top SFA are as follows:

International and High-end Exhibiting Brands
Among the total 62 exhibitors, 30.65% come from overseas, 25.81% from Taiwan & Hong Kong, and 22.58% from China Mainland, together establish Top SFA's distinctive and supreme fashion status among similar domestic professional exhibitions.

Exhibiting brands from different regions shared the limelight, among which Italian represented by Alessandro Oteri, RENATO ANGI, CROMIA, BELEN ECHANDIA, Fesda, Fiorucci, Brazilian represented by Democrata, Dumond, St¨¦phanie Classic, Via Uno, Albanese, and Taiwanese represented by EMINENT.

High-quality Trade Visitors
By virtue of professional view and choice, exhibitors have introduced quality products with high cost performance to department stores/shopping malls, retailers, importers/traders, garment companies/brands, E-tailers.

Top SFA has attracted many high-quality trade visitors, including principals from medium and high department stores / shopping malls, retailers and garment companies, wholesalers and fashion media, among them:

* 166 principals from domestic first-line department stores, shopping malls and retailer associations, including Huamao Business Center, Beijing Shin Kong Place, Beijing Wangfujing, Yansha Youyi Shopping City, PRINTEMPS, Parkson, Youyi Store, etc.

* 169 principals from retailers, 397 from importers and traders, and 89 from well-known garment brands, such as Exception, Biqi, ST.SANLI, Kanojao, EVE de UOMO, Meier Mei, M.TSUBOMI, etc.

* 45 principals from the most popular domestic E-tailers, including VANCL, Fifth Avenue, 360buy, YOKA, etc.

* 91 representatives from fashion and trade media, such as Harper's BAZAAR, Xinhuanet, Sina, Sohu, Rayli, FOR HIM MAGAZINE, China Fashion Weekly, Fashion Times, etc.

Gorgeous Events, Fashion Releases
* Lineapelle - Trend Selection and Trend Presentation

* International Shoes & Accessories Fashion Shows, starred by Taiwanese top models

* "Rise of A New Fashion Power - Brazilian Design" Fashion Workshop

* Forum for Import, Distribution and Retail of Shoes & Accessories Brands

Immediate and Wide Media Publicity
Television media, print media and network media all have immediate and wide coverage on Top SFA before and after-exhibition.

* Authoritative Media: CCTV, China Daily, Xinhuanet, People's Daily Online, China Economic Net, China Review News, etc.

* Main Stream Media: Sina, ifeng.com, Netease, Sohu, etc.

* Fashion Media: China Fashion Weekly, www.cfw.com, www.efu.com, etc.

* Sector Media: TOPbiz360, Alibaba, CnShoes.Net, hc360, etc.

¡°Nearly one hundred footwear and accessories brands from Italy, Brazil and other regions have displayed their latest various international trendy collections.¡± --CCTV

¡°What impressed visitors most are rich connotation in brand, varied colors and exquisite craftsmanship in products, high positioning in market targeting.¡±--Xinhuanet

¡°Managements from Tianjin's department stores, for example Friendship Store and ZOWEE Department Store, considered Top SFA an exchanging platform where they could cooperate and introduce international brands, meanwhile an opportunity for those brands to enter and heat Tianjin market.¡± --Tianjin Vision, People's Daily Online

As a quality professional exhibition, Top SFA presents a high-leveled professional fashion event for trade visitors from Chinese retail, agent & distribution sectors, fashion industry, media, designers and other relevant sectors. We believe that it definitely will encourage up-grading of China's footwear and fashion accessories industry.